For the full article, see: www.imediaconnection.com/content/33403.asp.
How smart is your wallet? If you’re looking for a new brand engagement opportunity, get ready for a breakthrough in digital credit cards. With the introduction of the Dynamics ePlate device, consumers can push a button on the card itself to choose what reward they want a particular payment to go toward. Users can also choose whether to pay cash, or pay with redeemed points through the physical card. And a version of the card also features security-hidden card numbers. Available on any existing VISA or MasterCard account, this innovation puts the control at the fingertips of the user. And it’s free for brands to participate.